Use Brandon Carter's "No Excuses Rule" To Accomplish Any Goal

Why Commitment Beats Talent Every Time

People love to glamorize talent.

They act like it’s some golden ticket to success.

But let’s be real: talent without commitment is wasted potential.

I’ve seen it time and time again, people with raw talent who can’t follow through. They rely on their gifts but never develop the discipline or drive to reach their full potential.

On the flip side, I’ve watched people with zero natural advantage grind their way to greatness.

Because here’s the truth: commitment beats talent every single time.

And if you’re serious about leveling up, it’s time to throw your excuses out the window and live by what I call the ‘No Excuses’ Rule.

The Real Problem with Talent

People act like talent is everything.

Like being naturally gifted guarantees success.

But talent can actually be a trap.

When things come easy, you don’t learn how to struggle. You don’t develop resilience. And when life throws you a curveball, you don’t know how to adapt.

That’s why so many talented people get left behind. They’ve never had to work for it.

Michael Jordan is a perfect example. He didn’t make his varsity basketball team in high school. Most people would’ve quit right there. But not him.

Instead, he trained like his life depended on it. He became obsessed with improvement.

And by the time he hit the NBA, his work ethic made him unstoppable.

He wasn’t the most talented. He was the most committed.

Excuses Are Killing Your Potential

Excuses feel comfortable.
They let you justify why you’re not where you want to be.

“I don’t have time.”
“I’m not smart enough.”
“I don’t know how to start.”

But let me tell you something: excuses don’t change anything.

They’re just stories you tell yourself to avoid responsibility.

When I was starting out, I had every reason to make excuses.

My dad passed away. I didn’t have money. I didn’t have connections.

But I wasn’t going to let my circumstances define me.

Instead of making excuses, I made moves.

I learned that if you’re serious about something, you’ll find a way. If you’re not, you’ll find an excuse.

Commitment Isn’t Sexy, But It Works

Here’s the thing about commitment: it’s not flashy.

It’s not about big, dramatic gestures. It’s about showing up every single day.

When you’re committed, you stop waiting for motivation.

Motivation is fleeting. Some days it’s there. Most days, it’s not.

But commitment doesn’t care how you feel.

It’s getting up at 5 a.m. to hit the gym, even when you’re tired.
It’s staying late to finish the project, even when you’d rather be out with friends.

Commitment is what separates the people who talk about their goals from the people who actually achieve them.

And here’s the best part: commitment builds momentum.

The more you show up, the more confidence you gain.

Every small win stacks on top of the last, and before you know it, you’re unstoppable.

How to Build Unshakable Discipline

Let’s be real, commitment doesn’t happen without discipline.

Discipline is what keeps you going when things get hard.

It’s what makes you say, “I’m doing this no matter what.”

The first step to building discipline is to get clear on what you want.

Not vague goals like “get in shape” or “make more money.”

I’m talking about specific, measurable targets:
“Lose 10 pounds in 3 months.”
“Earn an extra $5,000 this quarter.”

Once you know what you’re aiming for, break it down into daily actions.

Then, make those actions non-negotiable.

For me, working out is non-negotiable.

I don’t care if I’m tired, busy, or traveling. The workout gets done.

And every time I follow through, I’m proving to myself that I can handle whatever life throws at me.

Stop Flying Blind And Track Everything

Most people don’t fail because they’re lazy.

They fail because they’re flying blind.

They’re not tracking their progress, so they have no idea if they’re moving forward or backward.

I track everything.

In fitness, I log every workout, every meal, every weight lifted.

In business, I monitor revenue, expenses, conversion rates, everything that impacts the bottom line.

Because if you’re not measuring it, you can’t improve it.

Tracking gives you clarity. It shows you what’s working, what’s not, and where to focus your energy.

The Secret to Long Term Success

Here’s something most people don’t realize: commitment creates confidence.

You don’t wait to feel confident before you commit.

You commit first, and the confidence follows.

Every time you follow through on a promise to yourself, you’re building trust in your own abilities.

And that trust is what gives you the courage to take bigger risks, set bigger goals, and push through bigger challenges.

Over time, that cycle of commitment and confidence compounds. You start stacking wins.

And those wins turn into momentum that carries you to levels you never thought possible.

The BMM Takeaway

The ‘No Excuses’ Rule isn’t just a mindset, it’s a lifestyle.

It’s about taking full ownership of your life.

It’s about showing up, even when you don’t feel like it.

It’s about proving to yourself, every single day, that you’re capable of more than you thought.

Talent might give you a head start, but commitment is what gets you to the finish line.

So stop waiting for the perfect moment.

Stop making excuses. Start showing up…And watch how quickly your life transforms.