Hold Up...Is Snoop Getting Robbed By Spotify?

This is some shady stuff...

Image Courtesy of AfroTech

Did Snoop just get robbed?

Well, not really. But Spotify is definitely screwing him and countless other artists over with insanely low royalty payouts for their streamed music.

But this isn’t anything unheard of. It’s been happening in the music industry ever since music streaming was first brought to the world around 2008 when Spotify launched, with thousands of artists pissed at the $0.003 they would make per stream.

So how much did Snoop actually make?

Technically it should have been over $3,000,000. But he claims he only got a check for a measly $45,000.

How Did It Happen?

Don’t get me wrong. It would be pretty damn nice to just receive a check for $45,000 in the mail without doing any work. But a $3,000,000 check would certainly be nicer.

In an interview with Business Untitled, Snoop shared:

“In the streaming world, I can show you right now. They just sent me some sh-t from Spotify, where I got a billion streams, right? My publisher hit me. I said, ‘Break that down, how much money is that?’ That sh-t wasn’t even $45,000… You see what I’m saying? So it’s like…when this sh-t came out, I could tell an artist that same song that you put out traditionally that didn’t make no money, give it to me. Every time you sell it if somebody else sells it you get 10% of it.”

As to where or how Snoop got this $45,000, I’m honestly pretty stumped, because there’s a huge discrepancy between $45,000 and $3,000,000.

A lot of it may have gone to record labels, writers, producers, and Spotify themselves (since they take 30%) but losing so much seems pretty farfetched.

But who knows, maybe it’s true, or maybe next time Snoop just needs to skip the blunt before going over financial statements.

Luckily Snoop is also a highly experienced businessman and entrepreneur, and already had various sources of income coming in from his brand partnerships, intelligent investing practices, and concert tours.

How Snoop Diversifies His Income To Stay Rich

If you’ve been subscribed to Big Money Methods for awhile now, you know I like to preach about having multiple sources of income, especially if you’re trying to be a self-made entrepreneur.

Because if you only have 1 source of income, or 1 job, as soon as it dries up or you get fired you’ll be left in the dust, completely screwed.

However, do not make the mistake of spreading yourself too thin. There’s a saying from Confucius, “the man who chases two rabbits, catches neither”.

But the way Snoop “chases both rabbits” and catches both is by having sources of income that are mostly passive; essentially just checks showing up the house each month.

Obviously that sounds easier said than done, but I’ll go over a few ways you get this set up on a smaller level at the end of the article.

Check out this more detailed breakdown of how Snoop makes money from multiple sources:

1.) Concerts

With a discography that reads like a journey through the evolution of hip-hop, Snoop continues to command stages worldwide, drawing crowds to his electrifying concerts.

Apparently Snoop Dogg makes about $75,000 - $100,000 per show just for showing up, according to this leaked concert booking agency document which reveals how much each artist charges. But he’s also known to have charged over $1,000,000 for private parties.

2.) Cannabis Connoisseur and Entrepreneur

Snoop Dogg's association with the burgeoning cannabis industry has been nothing short of groundbreaking.

A major advocate for the plant, he has seamlessly transitioned into a cannabis entrepreneur, partnering and investing in Cannabis Growth Corporation and increasing their stock price by 17% as a result.

3.) Brand Ambassadorships and Endorsements

Snoop’s partnership with Tanqueray Gin food delivery service Just Eat also make him serious bucks. In fact, according to HipHopDX, Just Eat paid Snoop over $7,000,000 just to do a commercial for them recently.

4.) Investing Smart In Tech Startups

The Doggfather's has demonstrated a keen interest in technology startups, with his most notable investment being $50,000,000 to the platform Reddit.

5.) Merchandising and Licensing

Snoop Dogg's collaborations with renowned brands like Adidas and ventures such as his sock line, Happy Socks x Snoop Dogg also bring in cash every month. By licensing his name and image, he can basically sit back while products get sold and checks get mailed.

The BMM Takeaway

Obviously more income sources means more money. But that probably also means work.

So you might be wondering…Can I have multiple sources of income without having multiple jobs?

Well, yes and no.

All of Snoop’s sources of income are basically jobs too. He’s got to show up to meetings, make phone calls, review and sign documents, film commercials, develop products, manage his team, AND perform shows on top of all the administrative stuff.

But at the same time, his more passive income such as his music and movie royalties, merch sales, and investments are multiple sources of income that essentially come in on autopilot.

So how can you do the same?

  • Consider getting into investing

  • Look up and read Rich Dad Poor Dad by Robert Kiyosaki to learn about wealth

  • Start making content for a YouTube channel that will bring in ad revenue each month

  • Learn about affiliate marketing and how to sell products through Amazon Associates links

Whatever it is you try, just make sure it’s something generally reliable like affiliate marketing or investing in ETFs, and not something overly new or unproven like crypto or NFTs which are basically worthless now.

TLDR (Too Long Didn’t Read)

  • Snoop Dogg received only $45k despite 1 billion Spotify streams, exposing low royalty payouts for artists

  • This reinforces concerns about disappointing compensation in the music streaming industry at $.003 per stream

  • Snoop mitigates this by diversifying income through concerts, cannabis businesses, brand endorsements, and tech investments

  • You can also create multiple streams of income both passive and active using reliable practices like affiliate marketing, investing, and content creation