How To Use The R.A.S. Hack To Trick Your Brain Into Winning

How Your Brain is Secretly Blocking Your Success

Ever notice how, after you buy something new, like a car, you suddenly start seeing that exact model everywhere?

It’s not magic, and it’s not a coincidence.

It’s your brain at work, specifically your Reticular Activation System (RAS).

The RAS acts like a mental filter, deciding what’s worth your attention based on what you focus on.

When you bought that car, it became important to you, so your brain flagged it as relevant, making you notice it everywhere.

Now here’s the kicker: this same mechanism controls whether you stay stuck or succeed based on what you feed it.

Let me explain how it works and how you can reprogram it to win big, just like I did.

Why Your Thoughts Shape Your Reality

The RAS doesn’t just notice what’s around you, it decides how you see the world.

Imagine your brain like a search engine. What you type into the search bar, your thoughts, determines what results pop up.

When you say, “I can’t afford this,” your brain locks in on that. It filters the world for more reasons why you’re broke.

But if you tell yourself, “I need to make more money,” your brain shifts gears.

It starts scanning for opportunities. You suddenly notice job openings, side hustles, or ways to save.

This isn’t manifestation nonsense. It’s pure neuroscience.

Whatever you focus on becomes your reality because your RAS makes sure it’s the reality you see.

If you focus on problems, you’ll find them. Focus on solutions, and those are what appear.

Start paying attention to how you talk to yourself.

Are you reinforcing limitations, or are you commanding your brain to find a way forward?

Every time you open your mouth, you’re programming your RAS. Make sure the code you’re writing is designed for success.

How to Reprogram Your RAS for Success

Your Reticular Activation System isn’t set in stone. It’s a flexible tool, and you can train it to work for you instead of against you. Here’s how:

Start by changing the questions you ask yourself.

Instead of saying, “Why does nothing work for me?” ask, “What’s one step I can take to improve today?”

That small shift forces your RAS to focus on actionable answers instead of reinforcing negativity.

Visualization is another powerful hack. When you vividly imagine achieving your goals, down to the details, your RAS gets to work finding ways to make it happen.

It’s not magic; it’s preparation. You’re essentially building a mental GPS that keeps steering you toward success.

For example, if you’re visualizing a thriving business, your brain starts picking up on strategies, networking opportunities, and even habits that align with that vision.

The clearer the image, the stronger the signal to your RAS.

Lastly, audit your environment. The people, content, and conversations you engage with are constantly programming your RAS.

If you’re surrounded by negativity, guess what your brain will prioritize?

But if you flood your world with books, podcasts, and people focused on growth, your RAS adapts to that vibe.

The Link Between RAS and Dopamine

Here’s where it gets even more interesting, your RAS and dopamine are tightly connected.

Dopamine is the fuel for ambition, and your RAS is like the engine.

Together, they either propel you forward or keep you stuck.

Every time you achieve something, no matter how small, your brain releases a little dopamine.

This chemical reward tells your RAS, “Hey, this is important. Let’s focus more on this.”

That’s why tracking wins, even tiny ones, is crucial. It’s like training your brain to love progress.

But here’s the trap: dopamine spikes from vices, like binge-watching Netflix, scrolling social media, or partying all weekend, hijack your RAS.

When you chase quick hits of dopamine, your brain starts prioritizing instant gratification over long-term success.

To avoid this, focus on earning your dopamine through productive actions.

Crush your workout. Nail that presentation. Make that extra sale. These wins build momentum and keep your RAS locked on what really matters.

Why Words Matter More Than You Think

The language you use every day plays a massive role in how your RAS operates.

Words are not just sounds, they’re commands to your subconscious.

If you say, “I’m so tired,” you’re telling your brain to focus on fatigue.

But if you say, “I need more energy,” you’re directing your brain to look for solutions, like better sleep, a solid meal, or a quick workout.

This shift might seem subtle, but it’s transformative. Your RAS takes your words literally. It believes what you say.

That’s why you need to remove weak language from your vocabulary. Phrases like “I’ll try,” “I can’t,” or “I don’t know” have no place in the mind of someone chasing greatness.

Instead, reframe your words into action-oriented statements. “I’ll try” becomes “I will.” “I can’t” becomes “I’ll figure it out.”

These changes may feel awkward at first, but over time, they program your RAS to work in overdrive for your goals.

The BMM Takeaway

Your RAS works best when it knows what to look for.

If your goals are vague, your brain will wander.

But when you know exactly what you want, a specific income, a dream physique, or a particular milestone, your RAS locks onto it like a heat-seeking missile.

Combine that with relentless consistency.

Every action you take, no matter how small, reinforces the belief that you’re the type of person who achieves big things.

Over time, this trains your RAS to ignore distractions and zero in on success.