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How to Start an Anonymous Model Management Agency and Get Paid to Manage Models

OF agency

Image Courtesy of BMM

TLDR (Too Long Didn’t Read)

There Are More OF Models Now Than Ever

The rise of subscription based content platforms like OF has opened up a new niche business of managing OF models.

This business is not only rewarding and fun for obvious reasons, but it's also incredibly lucrative if done correctly.

Starting an anonymous model management agency allows you to grow a model’s brand, increase their earnings, and earn a cut of the revenue without ever having to reveal your own identity.

If you play your cards right, you could be managing multiple high earning models and generating serious passive income in a business with surprisingly low competition due to the nature of the industry.

And imagine telling all your friends what you get to do for a living…

This guide will walk you through how to build this type of agency from scratch, the strategies you need to grow a model's OF, and the potential income you can make. We'll also discuss how to stay anonymous while managing these accounts.

What is an model management agency?

An model management agency is a service based business where you help creators, primarily models, manage their profiles, market their content, and maximize their earnings.

This can include everything from scheduling posts, handling communications with subscribers, setting up marketing strategies, and even managing paid promotions.

For models, especially those focused on growing their subscriber base, having someone else manage the day to day logistics of the platform allows them to focus on creating content. This is where the opportunity lies for you, the manager.

Step 1: Build a Solid Marketing Strategy

The truth is, managing OF models is a lot like managing influencers, only the niche is one that many are uncomfortable with.

This discomfort means lower competition, which opens the door for you to make serious money if you know how to market effectively.

You don’t need to have a background in adult entertainment or content management, many of the principles you’ll apply to growing a model’s OF account are similar to what you'd do for any influencer or social media star.

What separates this niche from the rest is that there are fewer people willing to dive into this space, and that means more opportunity for you to thrive.

Your marketing strategy should focus on these 3 pillars:

  • Social Media Funnels: Driving traffic to OF via Instagram, TikTok, and Twitter.

  • Engagement and Consistency: Helping the model post regularly to build and maintain a subscriber base.

  • Exclusive Content Marketing: Building hype around exclusive posts or pay per view (PPV) messages.

Establish Your Services and Specialties

You’ll need to decide what specific services you’ll offer, such as:

  • Content scheduling: Regular posts that keep subscribers engaged.

  • Message management: Managing communication with subscribers, responding to DMs, and even handling custom content requests.

  • Social media growth: Creating promotional content for Instagram and TikTok, running influencer collaborations, and paid ad strategies.

Because you’re starting from scratch, your success is heavily reliant on offering the right services and executing them well. The key is to position yourself as an expert who understands how to market within this niche.

Learn the Platform Inside and Out

If you're new to OF, start by spending time on the platform, understanding the tools available, and figuring out what the top creators are doing.

Unlike traditional social media, OF has unique features like PPV messaging and subscription based content models that need to be leveraged correctly.

For example, the PPV messaging can be used as a form of ‘email marketing’, as you can send mass messages to fans and even segment audiences based on their interests, how much they’ve tipped, or if they’ve bought videos or not.

Spend time on forums, Reddit threads, and even OF related Facebook groups to gather insights on what is working for models and what is not. There’s no magic formula to success, but those who study the platform's nuances tend to rise above the rest.

Step 2: What You Need to Know to Grow a Model’s OF

Growing a model’s OF account isn’t just about posting a lot of content, it’s about posting the right content and driving traffic from external platforms.

Most models focus solely on creating content for their subscribers but fail to grow their brand beyond their current fanbase. This is where you step in.

The most successful OF models use platforms like Instagram and TikTok to drive traffic to their accounts.

Instagram allows you to build a visual brand, while TikTok's viral potential can send hundreds or thousands of followers to a model's OF in a short period.

As a manager, your role is to help the model create teaser content for Instagram Reels and TikToks.

This content should hint at what subscribers can expect on OF without giving too much away.

Use trending sounds, memes, and challenges to engage users and direct them to the model's OF page through a subtle call to action in the bio or comments.

You can also consider hiring influencers or paying for shoutouts from larger Instagram and TikTok accounts.

This is an investment that can rapidly increase a model's visibility and subscriber count.

Optimize Subscription Prices and Promotions

Getting the right pricing strategy is one of the fastest ways to grow a model's earnings. Models often set their subscription prices too low or too high, missing out on optimal revenue.

Experiment with pricing:

  • Low price, high volume: A price point of $5–$10 per month can attract a lot of subscribers quickly, especially if the model upsells with pay per view messages or custom content.

  • High price, low volume: Pricing the subscription at $25 or higher works best for established models who want to offer more exclusive content and interact with fewer subscribers.

The best strategy is often a combination of both, setting a base subscription price low enough to attract fans but offering high value content through PPV messaging or tipping.

Running limited time offers is also highly effective. Creating urgency with flash sales or subscription discounts encourages more people to sign up in a short period of time.

Use Data Driven Decisions to Tailor Content

Don’t guess at what content will sell, use data.

By regularly analyzing metrics from OF and social media platforms, you can see what content is resonating with the audience and what isn’t. Look for trends in subscriber behavior:

  • Which posts get the most tips?

  • Which PPV messages have the highest open rates?

  • Which social media posts drive the most traffic to the OF page?

By reviewing these trends, you can advise the model on what content to create more of, what to avoid, and where to invest marketing dollars.

Building a Loyal Subscriber Base

One off subscribers are great, but the real money comes from building a loyal base of fans who renew their subscriptions month after month. To do this, encourage the model to engage personally with fans through DMs, comments, and polls. Simple interactions can make a huge difference in fan retention.

Offering freebies or exclusive content to top subscribers is another way to ensure people stick around. When fans feel appreciated, they’re far more likely to keep paying their monthly subscription fee.

The Potential Money You Can Make

The earning potential in OF management is staggering if you know how to grow an account properly. Here’s how much you can make with multiple clients:

  • Top 1% creators make anywhere from $20,000 to $100,000+ per month.

  • Mid tier creators (around 5 10% of the top earners) make about $5,000–$20,000 per month.

  • Average creators make around $150 to $300 per month, but you can scale this significantly with the right strategies.

Let’s assume you manage 5 models each making $10,000 per month. If you take a 30% cut, you’ll be making $3,000 per model per month, totaling $15,000 per month from those 5 clients.

Even if you start with 3 smaller models making $5,000 per month each, you can still earn around $4,500 per month (with a 30% cut) in the early stages of your business. As you grow your agency and your expertise, these numbers can skyrocket.

How to Stay Anonymous While Managing OF Models

One of the most intriguing aspects of starting an model management agency is the ability to operate anonymously.

Many managers in this space prefer to keep a low profile, both for privacy reasons and to separate their personal identity from the adult entertainment industry.

Here’s how you can stay anonymous while still running a successful and lucrative agency:

Use a Business Alias

The first step to staying anonymous is to create a business alias. This is a professional name or persona under which you’ll run your agency. Your business name should sound legitimate and professional, allowing you to build trust with your clients without revealing your real identity.

Use this alias for everything, your email, website, social media accounts, and even contracts. This provides a layer of separation between you and the business.

Set Up an LLC for Your Business

If you’re serious about scaling your agency, consider setting up an LLC (Limited Liability Company) under your alias. An LLC provides legal protection by separating your personal assets from your business, ensuring that your real name doesn’t appear on official documents that clients or vendors could access.

In most cases, you can set up an LLC online, using your business alias and an address that isn’t your home (consider a PO Box or a virtual business address service).

Use Secure Communication Channels

When communicating with your clients, you’ll want to maintain anonymity by using secure, anonymous communication channels. Avoid using your personal email or phone number. Instead:

  • Create a separate business email: Use an email address tied to your alias. Platforms like ProtonMail offer encrypted, private email services, which can be a great option.

  • Use a virtual phone number: Services like Google Voice or Burner provide virtual phone numbers that you can use to communicate with clients without revealing your real phone number.

  • Use private messaging apps: If your clients prefer to communicate via messaging apps, choose encrypted platforms like Signal or Telegram to maintain privacy and security.

Handle Payments Carefully

When it comes to payments, it’s essential to keep your personal banking information separate from the business.

Consider using third party payment processors, such as PayPal Business or Stripe, to handle transactions under your business alias.

Setting up your LLC will also allow you to open a business bank account, making it easier to manage your finances without linking them to your real identity.

If you’re concerned about even more privacy, you can use cryptocurrency payments (such as Bitcoin or Ethereum) for added anonymity, though keep in mind that many clients may not be familiar or comfortable with this method.

Protect Your Digital Footprint

To further maintain your anonymity, it’s crucial to control your digital footprint. Use a VPN (Virtual Private Network) when managing your clients’ social media and OF accounts to mask your location and IP address. This adds an additional layer of security and prevents any traceable digital activity from leading back to your real identity.

Additionally, avoid posting personal details on social media or other online platforms that could link back to your real identity.

Advanced Strategies for Growing Your Agency and Maximizing Revenue

Now that you’ve built the foundation for your model management agency, it’s time to scale it and maximize your revenue. Here are some advanced strategies to take your business to the next level:

Offer Premium Add On Services

As your agency grows, you can increase your earnings by offering premium add on services for your models. This could include:

  • Custom video editing: Editing content to make it more visually appealing and engaging for OF subscribers. Offering professional level editing can set your models apart and justify higher subscription prices.

  • Influencer collaborations: Set up collaborations between your models and popular influencers or creators. These joint ventures can introduce your models to new audiences and lead to significant subscriber growth.

  • Paid ad campaigns: Running Facebook, Instagram, or TikTok ads targeting potential subscribers. You can charge extra for setting up and managing these ad campaigns, which can significantly increase a model’s visibility.

Create a Subscription Based Service for Models

If you want to create recurring income, consider offering your management services as a subscription. For a monthly fee, models can get access to your services, such as content scheduling, social media management, or subscriber engagement.

For example, you could charge models $500 to $1,500 per month for ongoing management, depending on the scope of services you provide. The more models you bring on board, the more predictable and scalable your income becomes.

Scale With a Team

Once you’ve mastered the basics of managing OF models, consider scaling your business by building a team. Hire virtual assistants or social media managers to handle day to day tasks such as content scheduling and responding to DMs, freeing you up to focus on growth and strategy.

By delegating these tasks, you can manage more models without becoming overwhelmed. This allows you to scale your agency from managing a few models to handling dozens and significantly increasing your monthly revenue.

Network in Niche Communities

Building relationships within OF communities can help you grow your agency faster. Join private groups or forums where creators and managers share tips and strategies.

Networking with other managers can lead to client referrals or collaborations, and staying active in these communities will help you stay ahead of industry trends.

You can also offer your services on platforms like Fiverr or Upwork, where new OF creators often look for help with management. This is a great way to get your foot in the door and find new clients.

The BMM Takeaway

Starting an anonymous model management agency is a niche business with immense potential.

By offering strategic marketing, social media management, and content optimization, you can help models grow their brands and increase their earnings, all while staying behind the scenes and enjoying significant profits.

And the beauty of it is that it’s so incredibly low competition because most people are too hesitant to get into anything potentially ‘dirty’.

But you aren’t hesitant, so get out there grab your cut of that OF money now while the competition is still low.