How I Use Weekly Check-Ins to Course Correct My Business Strategy

Small Tweaks, Big Gains

In business, the smallest tweaks can lead to the biggest gains.

Most entrepreneurs think they need a total overhaul when things aren’t working out, but usually, it’s just a few small adjustments that can put you back on track.

That’s why I’ve made weekly check-ins a non negotiable part of my routine.

These sessions are where I step back, look at the big picture, and figure out what needs to change.

This is how I stay ahead of the competition, spot opportunities before they blow up, and pivot fast when something’s off.

Here’s how I use them to stay at the top of my game, and how you can too.

The Power of Reflection

Most people get stuck in the grind.

They’re so busy putting out fires and hustling that they never stop to think if they’re even moving in the right direction.

If you don’t take the time to reflect, you’re just driving faster down the wrong road.

For me, Sunday evenings are dedicated to a full on review of the past week.

I pour a cup of coffee, turn off distractions, and dive deep into the data.

I look at metrics like:

• Revenue growth: Are we hitting our targets? If not, why?
  

• Customer satisfaction: What feedback did we get this week? Are clients happy, or are there issues we need to address?
  

• Marketing performance: Which campaigns brought in the best ROI? Which ones tanked?
  

• Team productivity: Are my team members delivering on their KPIs? If not, what’s slowing them down?

But it’s not just about numbers. I also take a moment to reflect on my own performance.

How did I show up? Did I stay focused on my priorities or get distracted? Was I leading my team effectively?

Pro Tip: Take notes throughout the week. Anytime you notice something off or have an idea, jot it down. Then, when it’s time for your weekly review, you’ve got a list of things to dive into.

Focus on What Moves the Needle

After I review the past week, I shift my focus to the week ahead.

A lot of people think success is about setting tons of goals...but that just leads to overwhelm and burnout.

Instead, I focus on the 2-3 most critical things that will move the needle.

Each week, I ask myself:

• What are the most important projects I need to tackle?
  

• Where can I get the highest return on my effort?
  

• What’s the one thing I could do that would make everything else easier or unnecessary?

Once I have my priorities locked in, I write them down and keep them visible throughout the week.

This keeps me laser focused.

Whenever a distraction pops up (and trust me, they always do), I remind myself of my top priorities.

Here’s the thing: Most people overestimate what they can do in a day and underestimate what they can accomplish in a year. 

By focusing on the most important tasks, you’ll be amazed at how much progress you can make over time.

Watch The Metrics That Matter

Let’s talk about numbers...because if you’re not tracking the right ones, you’re flying blind.

Most entrepreneurs get caught up in vanity metrics, things like follower counts or likes on social media.

But those don’t pay the bills.

I focus on what I call “money metrics,” the numbers that actually drive business growth:

• Revenue per client: If this is dropping, it’s a sign we’re not delivering enough value or upselling effectively.
  

• Conversion rates: Are we turning leads into clients, or are we losing people somewhere in the funnel?
  

• Client retention: Keeping clients is far cheaper than finding new ones. If retention drops, I dive into why.
  

• Profit margins: It’s not just about making money; it’s about keeping it. If expenses are creeping up, that’s a red flag.

I also look at softer metrics like team morale and client satisfaction, because if those are slipping, it’s only a matter of time before it shows up in the financials.

Action Step: Set up a simple dashboard with your key metrics. Use tools like Google Sheets, Trello, or Asana to track them. Update this dashboard weekly so you always know exactly where you stand.

The Art of Pivoting

Most businesses fail because they’re too slow to adapt.

They see things going south, but instead of making a change, they double down on what’s not working, hoping it’ll turn around.

That’s not how I roll.

If I notice something’s not performing, I make adjustments immediately.

For example, if a marketing campaign is underperforming, I don’t wait for the end of the month to review it.

I’ll dive in, analyze the data, and either tweak the messaging, shift the budget, or scrap it entirely.

The key is to make small course corrections before they turn into major detours.

Think of it like a pilot making slight adjustments to stay on course rather than waiting until they’re completely off track.

Pro Tip: Always have a plan B. When I launch a campaign, I already have alternative strategies lined up. That way, if something doesn’t work, I can pivot quickly without wasting time.

Weekly Check-Ins with the Team

My team needs to be aligned with our goals, too.

Every Monday morning, I hold quick check-in meetings with key team members.

And it’s not to keep them accountable, it’s to give them the support they need to crush their goals (and ultimately mine).

We go over:

• What went well last week? Where did we hit our targets?

• What roadblocks are you facing? How can I or the rest of the team help?

• What’s the focus for this week? How can we hit our milestones?

These meetings are short and to the point. No rambling, no unnecessary updates. Just a clear focus on what matters most.

Pro Tip: If you have a remote team, use tools like Slack or Zoom to keep everyone connected. Asana or Trello can help track tasks and ensure everyone knows what’s expected.

Celebrating Wins Is The Secret to Staying Motivated

Look, I used to make the mistake of only focusing on what went wrong.

But if you’re only looking at your failures, you’re going to burn out fast.

That’s why I make it a point to celebrate wins every week, no matter how small.

It can be closing a new client, hitting a revenue goal on a specific promotion, or just having a productive week.

And this creates crazy momentum.

Success is addictive. The more you celebrate your wins, the more motivated you are to go after the next one.

Action Step: At the end of each week, write down three things that went well. It’s a simple exercise, but it shifts your mindset from scarcity to abundance.

The Fear Of Self Reflection

A lot of guys will tell me they acknowledge they need to do constant reviews and check-ins.

They know they need to keep a close eye on their bank account, their productivity, and their priorities.

But here’s the roadblock: so many of them are afraid to look.

Ignorance truly is bliss, especially for those who aren’t making as much as they want or being as productive as they could be.

Something deep down tells them to just ignore the consequences of their actions and keep doing what they’re doing.

And if that’s you, it’s time to shed that fear real quick.

You can’t fly blind and expect things to change.

If you’re broke, you gotta look at your bank account and accept it.

If you’re lazy, you gotta look back at the past 2 weeks and ask yourself what you really accomplished.

If you’re getting fat, you gotta look back the past few months and realize that you’ve slacked on your diet and workouts.

Don’t let the fear of self reflection stop you from self reflecting.

The BMM Takeaway

The reason most people don’t succeed isn’t because they lack talent...it’s because they lack consistency.

Weekly check-ins have transformed the way I run my business, train my team, and even manage my personal life.

They’ve allowed me to course correct quickly, stay focused on my priorities, and build momentum week after week.

If you want to level up, you have to be willing to take a hard look at where you’re at, make adjustments, and keep pushing forward.

Start doing weekly check-ins, and watch how quickly you start seeing results.