Charlamagne Tha God Opening Cannabis Dispensary And 6 Krystal Restaurants

Rising through the ranks from radio intern to becoming the co-host of the influential radio show 'The Breakfast Club,' Charlamagne Tha God has redefined the landscape of urban media.

Aside from his radio presence, you’ve probably seen him on multiple hit TV series like Catfish The TV Show, Guy Code, Wild N’ Out, or The Daily Show.

He’s also a world famous social media influencer with over 4 million followers on Instagram; an executive producer with his own production company, CThaGod World; and co-host of the popular podcast Brilliant Idiots.

And with a net worth of $10,000,000 already, Charlamagne plans on expanding his wealth even further by opening cannabis dispensaries as well as 6 Krystal restaurants franchises in the near future.

How This Will Make Charlamagne More Money

The combination of Charlamagne’s investments in cannabis and fast-food is pretty genius when you think about it.

At surface level, you might think the decision making was as simple as “Invest in getting people stoned so they eat at Krystal restaurants more”…

But in reality it’s a strategic business decision that both safeguards AND multiplies his money at the same time.

Here’s how:

The fast-food sector has historically offered reliable revenue streams. For instance, the U.S. fast-food market size was valued at about $296 billion in 2020, with projections for continued growth.

Plus, just look at some of these other major names who have invested in the restaurant industry:

• Rick Ross: Owns several Wingstop franchises.

• Snoop Dogg: Partnered with Dunkin’ Donuts to create a sandwich and also has his own cookbook.

• Nas: Invested in Sweet Chick, a chicken and waffle restaurant.

• 2 Chainz: Owned a tapas restaurant named Escobar Restaurant and Tapas in Atlanta.

On the other hand, the cannabis industry is riskier due to evolving regulations and market dynamics but has experienced sales in the U.S. reaching nearly $17.5 billion, increasing over 46% from the previous year.

In other words, he’s striking while the iron is hot.

He’s essentially using his restaurant investments as a shield to keep his money safe, and the cannabis investments like a sword to fight for more money. Pretty genius if I do say so myself.

Charlamagne Tha God could even use cross-promotional tactics between these ventures, leveraging each brand’s reach to expand market share even further.

Diversifying into the Culinary Scene

Charlamagne's partnered up with his wife Jessica Gadsden-McKelvey to make it all happen.

The couple's investment in six Krystal Restaurant franchises in South Carolina, including one in Charlamagne's hometown of Moncks Corner, signifies more than just a business move.

It's a cultural statement, intertwining the essence of Southern culinary tradition with the flair of celebrity entrepreneurship.

Inspired by rapper 2 Chainz's involvement in the brand's revival, Charlamagne's foray into the restaurant industry is not just about business growth but also about bringing a piece of cultural heritage to the forefront​​​​​​​​.

When Will The Dispensary Open?

Charlamagne Tha God, along with Wu-Tang Clan's Raekwon and civil rights attorney Bakari Sellers have announced that their dispensary Hashstoria will be coming early 2024.

They’ve already acquired a Class V cannabis retail license, and will later evolve the dispensary into a full fledged consumption lounge.

Hashstoria aims to create a unique cannabis retail environment that respects Newark's heritage and culture, offering a space for safe and responsible cannabis exploration.

The project, revitalizing a long-vacant historical building, signifies a powerful stride for both Hashstoria and the local community, promising to bring new energy to downtown Newark.

The BMM Takeaway

Charlamagne Tha God has been making some expert-level business decisions that we can definitely learn from.

By diversifying where he puts his money, he’s taking advantage of riskier investments while also cashing out from the proven restaurant industry.

But something else we can really learn here is how Charlamagne got to where he is.

He started out as a radio intern but graduated to hosting his own show, then progressively built and expanded his influence through multiple media outlets to build a highly influential brand.

And with the influence of his brand, he has the power to enter highly competitive markets and cash out big time.

So even if you’re just an intern right now, or only in the beginning stages of building a business, take some inspiration from Charlamagne Tha God. His story is a clear map of how to go from interning to owning an empire of various businesses and investments.